CRM & RevOps Automations
Make.com flows and the end-to-end lead→sales data flow.
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Track Manual Google Calendar events
- The flow link is here
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Calendly Scheduler that creates opportunities
- The flow link is here
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Add new calendar events to CRM
- The flow link is here
Data Flow for Lead Gen + Sales
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Prospect responds positively
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Labeled positive reply in the inbox
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AI Drafts a response
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Human reviews + sends
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Prospect replies
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Labeled as Meeting-Ready
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AI Drafts a response
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Human reviews + sends
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Prospect Replies confirming a time
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AI Drafts a response + calendar event
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Human reviews + sends
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Lead added to HCM - Leads, tracked for performance purposes
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Automation detects new Calendar event, creates the meeting in Sales CRM
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Automation pulls meetings that are 2-3 days out, sends Pre-Call Email 1
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Automation pulls meetings that are 1 day out, sends Pre-Call Email 2
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Call happens
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Prospect shows up
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Discovery meeting happens (Call 1)
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Airtable automation sends the Slack button “Did they show up?”
- If yes, mark Meeting as Attended = true
- If no, enroll into re-schedule sequence
- Throw back into Master Inbox to re-schedule w/ SDR?
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Airtable automation sends the Slack button “Were they qualified?”
- If yes, create new Opportunity in Sales CRM
- If no, do nothing
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Airtable automation creates a new Hyperise link for the prospect
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Wait for Call Transcript to finish from Zoom
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Link the Call Transcriptions base transcript to the Sales CRM opportunity
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Pass to AI Agent to extract call insights JSON, store on Opportunity record
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AI Agent