Hyperspect Sales Playbook
Sales Playbook

Objection Handling

Common objections and how to handle them.

Most Common Objections By Category

  1. We’re too small
  2. We’re not ready
  3. We’re too busy
  4. We don’t have a CRM or need to set one up first
  5. This is not a priority at the moment
  6. We can’t support new customers right now
  7. The onboarding fee is too expensive
  8. The cost per lead is too expensive
  9. The monthly fee is too expensive
  10. It’s too expensive compared to other lead generation agencies
  11. It’s too expensive compared to paid ads
  12. It’s too expensive compared to SEO
  13. We tried this before and it didn’t work
  14. We would never pay a setup fee without first seeing if it’s going to work
  15. We’re already doing this in house, I don’t see a big difference in your process vs. ours
  16. This won’t work for our product or service
  17. This won’t work for our target market
  18. We’ve tried everything and nothing works
  19. Our product or service is too cheap for this
  21. We worked with another or several providers are got burned / no results
  22. I don’t believe you that this is going to work

Frequently Asked Questions

  1. What happens if the lead ghosts us?
  2. Is there any kind of money back guarantee?
  3. Is there a minimum number of emails sent or contacts engaged per month?
  4. How many leads can we expect?
  5. When can we expect our first lead?
  6. How long does it take to set everything up?
  7. What’s required from us at the beginning?
  8. What’s required from us on an ongoing basis?
  9. Who needs to be part of the engagement?
  10. What’s the close rate on the leads?
  11. How often do leads ghost you after they respond?
  12. Do we get refunded if leads ghost us?
  13. How does the handoff process work?
  14. Which company name is on the emails that go out, our name or Hyperspect?
  15. Which person’s names are used on the email accounts?
  16. Can we set up the emails for our team members in their names?
  17. Do you give us the lists afterwards?
  18. How long have you been in business?
  19. How big is the Hyperspect team?
  20. How do you get around the spam filters?
  21. Do people ever ask about the fake email names?
  22. Is there a minimum amount

Common Negotiation Patterns

  1. Prospect wants to waive the onboarding fee
  2. Prospect wants to lower the onboarding fee
  3. Prospect wants to lower the onboarding fee, but increase the CPL (variable)
  4. Prospect wants to lower the CPL price
  5. Prospect wants to increase the payment terms from X days to Y days
  6. Prospect wants to change the contract language
  7. Prospect wants to add a maximum spend cap
  8. Prospect wants a money-back guarantee